re-designing the delivery bag for a smoother delivery experience
My mother's baking studio served as inspiration for this project. After assisting her with baking and closely observing the process, I realized that a better delivery system was required to accommodate the baker, delivery person, and customer.
"How can we safely deliver as many cakes as possible without squishing them in as few trips as possible?"
cake delivery BTS
puts in cake box
multiple cake deliveries
put the bag on vehicle
hands over the cake to the customer
gets off the vehicle
cake is ready
put boxes in the bag
hangs the bag
puts on the straps drives to destination
pulls out the box
stacks boxes in the bag
the baker
the delivery
partner
interviewing baker & delivery partner
After speaking with the delivery partner, I noticed that the current delivery bag for food was something that every delivery person had. So, rather than devising a new solution to the problem, I chose to include the bag into my workflow and work around it.
anatomy of the delivery bag
handle
zipper
ladder lock
buckle
shoulder strap
zip
side release
buckle
velcro
flap
velcro
side release
buckle
bottle holder
cake boxes size study
standardized cake boxes
simple cakes or 3 tier cakes
tall cakes or cakes with toppers/accents
15"
12 "x 12"
hut cake box
(This type of box is created by modifying and joining two cake boxes.)
After interviewing the baker and the delivery person and understanding their dynamics, I discovered that my problem statement was too broad and
that I needed to narrow it down.
updated problem statement
"How can we adapt the delivery bag to meet the needs of the baker and the limitations of the delivery person?"
limitations
only 1/2 to 1 kg cakes
maximum 3 cakes
modify the existing bag
what's out there?
area of opportunity
initial ideation + exploration
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chosen concepts
velcro strip
cake box
velcro strip
+
elastic strip
cake box
broad velcro
strip
broad velcro
strip
velcro strip
cardboard strip
1.
2.
3.
prototyping
final product
