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Flip final.png

re-designing the Athleta coffee run 2.0 wallet

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Athleta is a women's activewear company that focuses on creating clothing for women of all ages. 

They design clothes that transition from workout to work to weekend

and last for years. 

"Empowering all women and girls"

is their maxim.

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bottle wallet.jpg
waist bag.jpg
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"How might we redesign the “Athleta Coffee Run Wallet 2.0”

to be less bulky but just as (if not more) functional?"

criteria for re-design

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price point should
be $25 or less
made using Athleta's
sustainable materials
should be less bulky 
than current wallet
must hold 2 cards,
few bills & ID

pain points

painpts.jpg
coffee run wallet 2.0
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choosing the most feasible ideas from a group brainstorming session

chosen concepts

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concept comparison

Edited wallet Color.jpg
proscons1.jpg

prototyping

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size study
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coffee run wallet 2.0
introducing
ATHLETA flip.
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comparision

Comp final.jpg
closed 'flip' wallet
coffee run wallet 2.0
opened 'flip' wallet
Running final.png
Headphone final.jpg
Cycle finalest.png

use cases

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